EthOS
EthOS is an end-to-end qualitative research platform that empowers you to capture and improve every customer experience. Their suite of tools is designed to align with any project timeline. Complete rapid multimedia surveys in just 2-3 days or carry out in-depth longitudinal research that spans several weeks to months. Key Platform Components: Omnichannel Data Collection: EthOS goes where your customers go so you can capture their experiences, whether they occur at home, in a store, at work, or online. In-the-Moment Contextual Insights: EthOS brings companies closer to their customers by capturing experiences as they happen through videos, pictures, screen recordings, and text. This rich contextual data gives organizations a deeper understanding of their customers’ real-world experiences. AI & Automation: EthOS is a true DIY platform that democratizes research through its ease of use. Our generative AI capabilities mean anyone can unlock rich insights with just a few clicks. Streamlined Research: We’re making qualitative research easy by streamlining the process from participant recruitment to analysis and reporting. Core Research Methods & Uses: Diary Studies Mobile/Digital Ethnography Multimedia Surveys Usability Testing (mobile devices and desktop) Concept Testing Asynchronous IDIs IHUTS / Product Testing Jobs-To-Be-Done Research Journey Mapping Path to Purchase In-Store Shopper Research